Legal

Privacy Policy – HYRAX Industries

HYRAX Industries B.V. and HYRAX Aerial Lifts LLC are committed to protecting your privacy. This privacy policy explains how we collect, use, share, and safeguard your personal data across our websites, platforms, and services, in compliance with international data protection laws, including the GDPR (EU), CCPA (California, USA), and PIPEDA (Canada).

1. Who We Are

HYRAX Industries B.V.
Het Laar 24A
6733 BZ Wekerom
The Netherlands

HYRAX Aerial Lifts LLC
1971 E Beltline Ave NE Suite 106 – 1811
Grand Rapids, MI 49525
United States

For all privacy-related inquiries, you can contact our customer service team at:

📧 info@hyraxindustries.com

2. What Personal Data We Collect

We collect personal data you provide directly, data collected via forms on our website, and data related to our existing customer relationships. This may include:

  • Full name and company name
  • Address, phone number, and email address
  • IP address and browser/device data
  • Contents of contact or demo request forms
  • Product downloads and document requests
  • Invoice and payment details
  • Machine details, purchase history, and service records
  • User activity on our websites (via cookies and tracking technologies)
  • Login credentials (if applicable to customer portals)

3. Purpose of Data Processing

We process personal data for the following purposes:

  • To respond to contact or demo requests
  • To send technical documents and brochures
  • To provide customer service and support
  • To manage customer relationships and sales history
  • To execute maintenance and service for HYRAX machines
  • For marketing and lead generation in Europe, the United States, and Canada
  • To improve our website and digital performance via analytics

 

4. Legal Basis for Processing (GDPR – EU Visitors)

We process your personal data based on the following legal grounds:

  • Your consent (e.g. newsletter signup or cookie acceptance)
  • Performance of a contract (e.g. demo, order, or service request)
  • Legitimate interest (e.g. B2B contact, analytics, or sales follow-up)
  • Legal obligation (e.g. financial recordkeeping

5. Data Sharing with Third Parties

We only share your data when necessary to provide our services. This includes:

  • Web hosting provider: Fundaments B.V. (Enschede, NL)
  • Marketing and CRM tools: Zoho, Ridder iQ, Microsoft Clarity, Google Analytics, Leadinfo, Facebook/Meta Pixel, LinkedIn Insight Tag
  • Telematics systems: Trackunit (HY-Link) for machine monitoring
  • Authorized regional dealers for demo or contact requests – always with prior notice

We also work with data processors who may have access to personal data under strict contractual agreements (Data Processing Agreements). These processors act solely on our behalf.

We do not sell your personal data to third parties.

6. International Data Transfers

Some of our service providers are located outside the EU, such as in the United States or India. In these cases, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs), to comply with GDPR requirements.

As HYRAX actively markets in the US and Canada, international data transfers may occur when visitors engage with our services or submit forms from those regions.

7. Retention of Data

We retain personal data only for as long as necessary to fulfill the purposes stated above, unless a longer retention period is required by law.

Typical retention periods:

  • Contact/demo requests: up to 2 years after last interaction
  • Newsletter subscriptions: until unsubscribed
  • Analytics data: max 26 months, stored in anonymized or aggregated form
  • Customer and machine records: as long as needed for service/warranty purposes and compliance with accounting obligations

 

8. Cookies and Tracking Technologies

Our website uses cookies for functionality, performance, and marketing purposes. These include:

  • Functional cookies (website operation)
  • Analytical cookies (site usage via Google Analytics, Clarity, etc.)
  • Marketing cookies (e.g. Meta Pixel, LinkedIn Insight Tag, Leadinfo)

We use Cookiebot to manage consent. Upon first visit, you can accept or decline cookies and modify your preferences at any time via the cookie settings.

For more details, see our [Cookie Policy].

9. Your Rights

For EU Visitors (GDPR)

You have the right to:

  • Access and receive a copy of your data
  • Rectify incorrect or incomplete data
  • Request erasure (“right to be forgotten”)
  • Restrict or object to data processing
  • Withdraw consent at any time
  • Data portability

To exercise these rights, email: info@hyraxindustries.com

We aim to respond within 30 days.

For California Residents (CCPA)

You have the right to:

  • Know what personal information we collect and why
  • Access or delete your personal data
  • Opt out of the sharing of personal data with third parties
  • Non-discrimination when exercising your privacy rights

We do not sell your data. You may request your information by emailing info@hyraxindustries.com

For Canadian Users (PIPEDA)

You have the right to:

  • Know how your personal information is being used
  • Access and correct your personal data
  • File a complaint with the Office of the Privacy Commissioner of Canada

 

10. Data Security

We take technical and organizational measures to protect your personal data, including:

  • SSL encryption on our website
  • Restricted access to internal systems
  • Role-based access control
  • Security updates and monitoring
  • Confidentiality clauses with processors

 

11. Policy Updates

We may update this privacy policy from time to time. The latest version is always available on our website. If substantial changes are made, we will notify users clearly.

If you have any questions or concerns regarding this policy or your data, please contact us at:

📧 info@hyraxindustries.com